I began my career as a journalist in a Mumbai tabloid more than a decade ago. Ever since, I have been rolling up sleeves to craft punchy headlines, pithy copies, persuasive reports, perceptive blogs, and purposeful brand collaterals.
What moves my world?
- As a Terra.do ‘Learning for Climate Action’ Fellow (2022), I am eager to partner with purpose-led brands and organizations that create positive impact for our planet and its people.
What’s something cool I have up to?
- I am the founder of Knottted With Love, a sustainable fashion micro-business that aims to preserve and reimagine south India’s handwoven craft tradition while providing livelihoods to women artisans.
Contact Me
Drop me an email at nilofar.haja@gmail.com and let me know in brief about your brand or organization’s content / outreach goals and current challenges.
I will respond to your email within 48 business hours. I am based in Bangalore, India, and my time zone is GMT +5:30.
Recommendations I have received:
Nidhi Sen, Nivi, Inc, Partner Success Lead
“At Nivi, Nilofar played a pivotal role in the launch, exponential growth, and rapid scale up of the company’s conversational chatbot, askNivi, in the India market. She has constantly impressed me with her can-do attitude, promptness, agile thinking, attention to detail, understanding of UX design, writing prowess, and marketing acumen.”
Abhishek Mande Bhot, Contributor Editor, GQ
“Organised, conscientious and hardworking, Nilofar is all of this but it’s her ability to lead from the front that makes her stand out among her peers. She has been responsible for the explosive growth of Architectural Digest’s digital platforms and has done so while maintaining high editorial standards expected of a luxury brand such as AD.”
Dr Sumeet Kad, Marketing & Strategy Head, IBM Watson Health
“I had an opportunity to work with Nilofar on an social media project for an IBM event. Her meticulous collaboration with the IBM social media team for both pre-event and during event activities were immensely helpful. I was very impressed by her in-depth knowledge of the various digital channels and how those can be leveraged effectively.”
A Brief History & Philosophy
In the last three decades, I have come to understand my life and work as an archaeological endeavour!
My choices in life and work have both lent me the opportunity to discover what drives me, unearth traits and qualities that make me valuable to people and companies, and connect the dots of life with meaning and context.
It will come as no surprise to you to learn that I have a Bachelor of Arts in History (minored in literature and psychology), and a master’s degree in History, Archaeology and Culture of Ancient Indian Civilizations, both from the University of Mumbai, India.
It’s my belief that the study of history (humanities and social sciences) can help cultivate an analytical, disciplined, and compassionate worldview towards the self and those we co-exist with.
Nilofar Haja 